human interest

Human interest stories always get people's attention, and also make the content feel more real, as its connected to real, concrete, people (if you know what I mean) rather than just abstract ideas.

A neat way to do this, quickly and easily, can be found at:

http://news.bbc.co.uk/1/hi/world/americas/4665758.stm

if you open the

"US lawmakers react to State of the Union speech"

box halfway down the page.

The added value is twofold, I think - adding pics is always interesting, but even more to the point, adding "humans" gives it a contextual richness and anchors it in the current context, no?

Roy